Pricebaba started with a ambitious online to offline approach, connecting consumers to local retailers. In 2016, we declared this part of our business a failure along with the reasons. However the amount of traction Pricebaba generated (at peak ~INR 60cr worth of leads every month), there were several interactions with end users & retailers that shaped our learnings. Back in 2014, at a time when we were growing very fast, we started encountering a problem that we had long anticipated – customer experience issues at local stores listed on Pricebaba.
We built out enough flags & intelligence in our systems to detect anomalies. A lot of this was smooth because the ops, business & tech teams were one small group working from the same floor (even at peak we were 30 people in the company). I sensed the need to get our teams to understand the gravity of any customer complaint that reached us. Below is an email I wrote to the team (alongside all the other processes & systems that we put). Sharing it just like the previous post on Commitment to Equality. Read More