I never received formal training in design and as I started to build web products in 2012, it was a learning curve. Certain ideologies on what I like about different products guided me. There is of course a lot of design lingo that I picked up over the years. Yes, the usual suspects like “CTA”, “Above the fold”, “How many clicks does it take…” etc etc.
However, good design isn’t a factor of learning jargons or spending money on expensive consultants. I have seen some hyper funded products with poor experience and some very well executed apps by a single person effort. For this reason, it becomes important for founders to educate themselves a bit about what makes their product more usable. Today, I want to talk about one of the most common fallacies of UX – Trying to make things faster by eliminating steps.
Don’t we hate apps that introduce a LOT of clicks during checkout? It may be for various reasons like confirming order details (qty, price etc), address and payment mode. In some cases there are steps induced for up-selling (Hey Godaddy!). And given that all of us have suffered terrible UX, we strive to make our own apps / products easier to use. Often by reducing steps. Read More