Why This Halla #iFeelUp

A few weeks back I received an email from TheViewsPaper inviting me to be a panelist for a Tweet-a-thon (hashtagged #IFeelup). The formatting of the email and less than 5 secs of reading was enough to tell me that this isn’t for me. It was at best a mass emailer sent to hundreds of people and I was clear that I wouldn’t get involved.

For me, there might be plenty of fundamental reasons for not getting involved, but probably my friends on twitter put it right – a name that I haven’t heard about invites me, I am wary by default (honestly I have probably heard the name Theviewspaper once before). But fast forward a few days after the tweet-a-thon is over, I see hate is in the air. The same folks probably who went about trending #ifeelup are offended. The Tweet-a-thon was a 7up promotion.

The best part: the first email inviting to be a participant didn’t mention 7UP, the second one which was unread till date mentioned 7UP. But people actually fell for this? Trended the hashtag and now crying foul? Are the ones who suffered the overdose of 6600 tweets really bothered? For the real consumers, this is probably just another disturbance in their timeline. Markeeters fighting Markeeters!

Ifeelup Tweet-a-thon by Theviewspaper

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